This condensed survey course focuses on analyzing posters from key periods of the history of graphic design. We’ll trace the emergence of graphic design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their graphic work.
Students will develop an understanding of where the wide variety of today’s design practice comes from. By participating in this survey of the works of innovative groups and individuals, we outline the process by which graphic design moved from a purely instrumental practice, to becoming a demanding creative and hybridized field.
Each week, a short quiz will test your knowledge of concepts, and a short mapping and group discussion assignment will give you the opportunity to read and retain information.
This is an essential course for students interested in learning more about visual culture and analysis. There are no prerequisites for this course, only determination and willingness to learn.
Upon completing this course, students will be able to:
Analyze graphic & visual communication in a historical and cultural context.
Explore and interpret images, symbols, and typography on different contexts and technologies.
Develop a critical thinking approach towards graphic design.
Measure the impact of graphic design as an informative and persuasive tool.
Discuss how designers are influenced from the past to form new identities.